By Jill Woller, CVS-Life, FSAVE, and Travis Godsoe, VMA
This month we highlight two international articles contributed by authors from Hungary and Japan. Each one stretches us to see VM with a fresh perspective.
In Hungary, the challenge of entry into a much larger market of EU customers and competitors highlights a case in which VM can help to expand horizons. The Furniture Manufacturing VA Study focused on expanding the market for a factory’s products by understanding the market’s needs and preferences using Function Analysis, and then modifying their technology and production to better meet those needs.
The article from Dr. Sawaguchi offers a differing concept of value perhaps unfamiliar to many of us, can help us to refine our definitions of value itself. The introduction of a Third Function (Fubeneki) is a thought-provoking article about recognizing the value of “inconvenience.” It posits an appreciation of sometimes choosing to accomplish actions in a less than perfectly efficient or comfortable way, and the benefits that can result from this unconventional decision.
It’s energizing when articles such as these remind us that Value World reaches across cultural boundaries to share incisive experience from the far-reaching SAVE Affiliates, because, while we are a unified society in many ways, the applications of the Value Methodology around the globe are ever-evolving.
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